A special attention is required for those Claims companies that put large and colourful ads and publications in the large national newspapers.

Many times when we ask a consumer if the initial contact was made by cold call, they actually say no, we saw their add and called them…

It appears that many consumers who see an add in the newspaper are more inclined to think everything is in order because the add is in a reputable newspaper.

It needs to be stressed that the credibility of the newspaper or magazine is not automatically the credibility of the publishing company.

Of course we have no doubt that the publicity department at the newspaper will look into the content and makes sure there is no offending text or picture or something that is not permitted by law. But surely it is not on to them to research the company and look at the past track record of the administrator of the company etc.

Neither is it a guarantee that when a company has the money to actually place such expensive adds in the large newspapers, that they are above board and trustworthy.

Taking into account that some of these so called “claims companies” take around 10.000 pounds from the consumer for the supposed claim and relinquishment service. …they have no problem to pay such add!

Not all companies are bad, but neither all companies are looking for the well being of the consumer.

So the lesson is, do your homework and don’t be taken by large publication, fancy websites, active Facebook pages or expensive brochures!

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